Kenya's tourism industry is going all out to maximize the opportunities brought about by its new Electronic Travel Authorisation system by offering city tours to travelers who have short layovers. With this move, Kenya hopes to turn brief airport stopovers into lifetime experiences and further raise its status as one of the prime travel destinations in the world.
Kenya implemented a new electronic travel authorization (eTA) system, which simplifies the entry process for most visitors, including those in transit. This digital system replaces the traditional visa process, making it easier and faster for travelers to obtain permission to enter Kenya. The Kenya eTA allows visitors to stay in Kenya for up to 72 hours (3 days) from entry
How to Apply for a Kenya eTA:
The introduction of the eTA now allows for transit passengers who have long connections to leave the airport and experience short city tours. These packages are designed to showcase Kenya's cultural, historical, and urban highlights within the limited time available, thus suitable for visitors who want to make the most out of their stopover.
Nairobi, the bustling capital city, offers a range of attractions perfect for quick tours. Transit travelers can visit iconic spots like the Nairobi National Park, where they can view wildlife against the backdrop of the city skyline, or explore the Karen Blixen Museum, showcasing the country’s rich colonial history. Shoppers can immerse themselves in local crafts at the Maasai Market or savor Kenyan cuisine at some of Nairobi’s renowned restaurants.
While launching the Coast Tourism Circuit under the Tembea Kenya campaign, the Cabinet Secretary for Tourism said the government was committed to offering exclusive opportunities to domestic and international travelers. This move is part of wider efforts at promoting Kenya's diverse attractions and to encourage those visiting by transit to explore the country's coastal destinations such as Mombasa, Diani, and Malindi.
It presents an ideal mix of history, culture, and relaxation that is appealing for short tours. Short trips to Fort Jesus, Old Town Mombasa, and local spice markets give an overview to the visitor of Kenya's rich heritage.
The Ministry of Tourism is working in close liaison with other government departments and private stakeholders to ensure these city tours are a success. This involves initiatives like improving security at tourist sites using the Tourist Police Unit and giving attention to visitors by addressing logistical challenges. Plans to sell Kenya as a wedding destination and increase investment in hospitality training further show how the country is committed to growing its tourism industry.
The launch of the eTA and transit tours comes amid growing interest in Kenya as a destination for digital nomads and expatriates. The digital nomad permit allows remote workers to live and work in Kenya, boosting its tourism appeal even more.
Moreover, Kenya Tourism Board CEO noted that the events, festivals, and sports events add variety to the tourist's menu of choice, complementing the short tours offerings with the emerging demand for destination weddings placing Kenyan Coastal regions among the top spots globally.
Kenya's idea to have city tours for transit travelers shows its innovative approach to tourism. It means the country is creating memorable experiences for visitors by utilizing long layovers to showcase its urban and cultural gems, and it's adding fuel to the economy and a reputation as one of the best destinations. These short tours invite travelers just passing through Kenya to turn waiting time into an adventure and provide the lasting memories of this beautiful country.
The key benefits that come with offering the city tour packages include:
To make the most of this opportunity, Kenyan travel operators should:
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